DESIGN
BREATHING LIFE INTO THE CAR.
THAT’S MAZDA’S DESIGN PHILOSOPHY.
A car isn’t simply a mass of metal. Mazda believes it’s more like a living creature.
Creating an emotional bond between a driver and their car comparable with
the relationship between horse and rider.
That’s the ultimate goal of Mazda’s “Soul of Motion” design.
MAZDA’S “SOUL OF MOTION” DESIGN EMBODIES THE DYNAMIC BEAUTY OF LIFE.
The power and elegance of a wild animal in the instant when it pounces on its prey.
That’s the essence of the ultimate Motion Form envisioned by Mazda.
We want a car to be more than metal; something that exudes the vitality of a living being. Cars which evoke the tension that presages movement, imbued with the warmth of a creature with a beating heart and blood in its veins.
That’s the inspiration behind the “Soul of Motion” design.
Available vehicles:
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| 2018 MAZDA BT-50 | 2018 MAZDA MX-5 |